Business of Advertising UMPC
Ever wonder just how viable it is to build a niche business driving customers to sources for the burgeoning UMPC market using Pay Per Click advertising?
Well, the evolution of PPC marketing has arrived that now makes it possible. And, it comes with a real bonus, in terms of a marketing software solution for players looking to break into this lucrative niche. Most importantly, this new software for Google ppc management makes UMPC - and other highly competitive niches - much more viable when it comes to competing with the big players using ppc advertising.
Of course, any UMPC ads on PPC need to be relevant to the potential UMPC buyers. So, let’s have a look at exactly what constitutes a UMPC these days anyway, and why this UMPC business is so brutally competitive.
What is a UMPC anyway, and who are the real business contenders in this category?

The true answer: it’s pretty well impossible to accurately define the parameters of UMPC with any certainty, simply because it’s a moving target. The UMPC market is evolving so rapidly that every laptop with traits of an ultra-portable (i.e. under four pounds in total weight with an optical drive) falls into this category in some consumer’s eyes. In error, this has pundits lumping products like the Apple’s MacBook Air and the Lenovo Thinkpad series all into the same category as UMPC’s.
Couple this with the fact that a bunch of manufacturers are (mistakenly?) disassociating themselves with the UMPC terminology all together - due to the perceived negative connotations brought on by “Gen-One” UMPC devices - and you have a real marketing conundrum. Even we find it difficult to resist labeling something a UMPC when it is really not in this category at all.
On first introduction (from Microsoft’s stable) UMPC, which stands for Ultra-Mobile PC, was positioned as a mega-portable, cost-effective answer for a wide consumer demographic. By definition, a UMPC should weigh less than tree pounds. Above that weight threshold the unit is properly categorized as an ‘ultraportable’ - but not a UMPC.
A UMPC must have a QWERTY keyboard - without a QWERTY it’s really a basic MP3 player. (Optical drives are optional, but they do cause a lot of difficulty in coming in under the 3 pound weight criteria).

When it comes to marketing a UMPC - especially with ppc - the ideal target price tag for a successful UMPC offering should come in at $1,000 or less. Take note, though, that the UMPC prices are rapidly becoming much more competitive.
Perhaps, the most noteworthy UMPC to date is the ASUS EeePC which weighs in at relatively petite 2.2 pounds and a very impressive price point of $399. That’s a price few can match let alone beat, currently. Although, other players have also made great pricing and product strides, with HP, Fujitsu, Acer, Dell and MSI each entering the fray with impressive UMPC offerings of their own.
In short, the business of marketing this UMPC technology is exploding and the time is definitely right to generate income via ppc advertising especially when you incorporate the powerful next generation ppc campaign management tool noted at the beginning of this post.
The other business challenge has been the lack of advertising sponsorship from Microsoft, phone companies, and OEMs, despite our coverage of their products.
The New Copland
From its mid 90s attempts to spread “Windows Everywhere” from Pen Computing to Tablets to copiers and office equipment, to today’s efforts to get WinCE or XP/Vista running on UMPCs.
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